About
Hettie's came to fruition in early 2021 as a personal project driven by the desire to give pre-loved clothes a second chance. Clothing resale is a crucial step towards mitigating the fashion waste crisis, and as responsible consumers, we must be mindful of our purchasing habits and prioritize pre-loved items.
For as long as I can recall, my fascination with pre-loved and vintage clothing has been unwavering. Nothing thrills me more than scouring through old racks and discovering stunning designs. I share an inexplicable connection with pre-loved clothing, and my goal is to preserve the legacy of forgotten textures and fabrics through my passion for "closet hunting."
As the fast-fashion industry takes a downward turn, it's about time. The fashion industry is notorious for its wasteful practices, and we need to produce less, rather than solely relying on circular solutions.
I founded Hettie's to play my part in creating a more sustainable future. Our mission is to recreate the thrill of the hunt virtually while upholding sustainable practices, offering affordable clothing, and making a positive impact by extending the life of our planet.
It's time to take pride in the clothes we wear and acknowledge the positive influence our purchasing decisions can have.
Sincerely,
Esther - Mother, Full-time Jobber, Lover of Ice Cream and Founder of Hettie’s